Looks like a lot of people decided to cut the cord last quarter that just ended.
www.thewrap.com/812000-cut-the-cord-q2-2016-cord-cutting-accelerates-comcast-dish-directv-time-warner-cable-verizon/
www.thewrap.com/812000-cut-the-cord-q2-2016-cord-cutting-accelerates-comcast-dish-directv-time-warner-cable-verizon/