Home-shopping giant QVC is making a play to grab a bigger share of the booming beauty business: It is launching a separate TV network dedicated solely to cosmetics, fragrances and skincare.
The channel, to be called Beauty iQ, is set to arrive in 40 million U.S. homes in November on providers such as DirecTV and Dish. It will feature live programming five nights a week, with the rest of its schedule rounded out by recorded beauty-centric segments....
Business Why QVC is launching a new TV channel dedicated entirely to beauty products
The channel, to be called Beauty iQ, is set to arrive in 40 million U.S. homes in November on providers such as DirecTV and Dish. It will feature live programming five nights a week, with the rest of its schedule rounded out by recorded beauty-centric segments....
Business Why QVC is launching a new TV channel dedicated entirely to beauty products